Know exactly what the
world says about you

It answers a question no traditional tool does: when someone asks an AI assistant about your brand instead of searching, what do they hear? We ask eight assistants (ChatGPT, Claude, Grok, Gemini, Perplexity, Mistral, DeepSeek and Kimi) the questions real buyers ask: best in your category, is this brand good, what do people complain about. Then we report whether you were recommended, the exact words used, which competitors were named instead, which websites the assistants cited, and how much of each answer came purely from the model's memory. It ends with concrete actions drawn from your own results.

Almost certainly not word for word, and that is expected rather than a fault. These models are non-deterministic: ask the same question twice and the wording, the order of brands, even which competitors appear can change. Replies also shift with the account asking, the country it is asked from, and the day. That is precisely why a check asks 12 buyer questions across eight assistants rather than spot-checking one: a single answer is noise, the pattern across roughly a hundred is the signal. Every answer we report is stored verbatim with the date it was given, so you can see exactly what was said and when, and each check is a measurement of that moment, not a permanent verdict.

Live systems have bad moments: an AI provider can be briefly overloaded or rate-limited while your check runs. Usually that costs one or two questions out of the twelve we ask that assistant, not the whole assistant. Either way the affected questions say "no answer" honestly, and your check tells you exactly how many an assistant answered, and we automatically re-ask just the missing questions up to three times over the following hours, at no extra cost and with nothing for you to do. If an assistant is still unreachable after that, a "Re-ask missing" button on your check page starts the whole cycle again, free, and only for the questions still without an answer. What we never do is invent an answer to fill a gap: if an assistant genuinely returns nothing, your check shows that, because it is exactly what a buyer asking that assistant would experience.

A growing share of buying decisions starts with an AI answer rather than a search results page, and those answers are invisible to you unless you go asking. An assistant can be recommending your competitor, describing you with years-old information, or leaving you out entirely, and no analytics tool will show it. Knowing what the AIs say, and which sources they trust, is becoming as basic as knowing your Google ranking was. We also check DeepSeek and Kimi, the assistants used by hundreds of millions of people in China and beyond, which most Western tools ignore entirely.

The sentiment report measures what PEOPLE say: news, videos, reviews, forums and social posts, read and scored. The AI Visibility check measures what MACHINES say when asked. They complement each other: public opinion feeds the AI's training data today, and the AI's answers shape public opinion tomorrow. Both cost 1 credit.

We combine several independent data streams: GDELT Project (global news articles from 100+ countries), YouTube Data API (video reviews, complaints, and thousands of real comments), AI-powered live web search (which scans Trustpilot, Reddit, Glassdoor, LinkedIn, forums, and more in real time), plus social and community platforms - public posts from X, TikTok and Instagram (fetched directly, filtered for ads and spam), Bluesky and Mastodon posts, Hacker News discussions and App Store ratings - Amazon product ratings where the brand sells there, Google Reviews where it has physical locations, and podcast coverage via Apple's podcast index - episode titles and show notes only, so we report that a show covered you, never what was said on air. Through those indexes the search reaches millions of sources - the same web every monitoring tool sees. Most of it never mentions your brand, and of what does, spam, ads, duplicates and the brand's own marketing are removed before scoring. What survives is what your report actually reads and cites: typically 200 to 1,200 sources per report, every one listed and clickable, and every report shows its own exact count on the page.

Most reports are ready in a few minutes. The exact time depends on how much data is available for your brand and how many competitors you requested. You'll see a live progress indicator and the page updates automatically when it's done.

You're only charged for reports we can actually deliver. If we can't find enough public information to build a meaningful report - which can happen with very new, very small, or private businesses - the report won't generate and your payment for it is refunded in full, back the way you paid. The refund is the payment itself: no credit stays on your account. When there's some data but it's limited, we still generate the report and mark it clearly as lower-confidence.

Yes. You can generate a report on any public entity: your own brand, a competitor, a product, a public figure, or even a topic. You can also add up to 5 competitors in a single report for direct comparison.

It's a single measure of overall public sentiment, distilled from hundreds of real public sources - global news, YouTube videos and comments, and live web search across review sites (Trustpilot, Google, Yelp), Reddit, forums, and other public platforms. An AI analyst weighs the balance of positive versus negative opinion, accounting for how many people are talking, how strongly they feel, how recent it is, and how credible the source is, then condenses it into one number: 7–10 is positive, 5–7 mixed/neutral, and 0–5 negative. The score is PollyX's own calculation and is not a metric published or endorsed by any of the platforms analysed. It's an AI-generated estimate designed to be directional - best for tracking change over time and benchmarking competitors.

By default, PollyX gives you the comprehensive picture - it analyses both consumer/customer sentiment (Trustpilot, Google, Reddit, news, social) and employee/workplace sentiment (Glassdoor, employee reviews), and labels employee perspectives clearly so you can tell them apart. If you only care about customer perception, choose 'Consumers only' when creating the report and we'll exclude all employee and workplace opinions.

Yes - it's one of the most valuable parts of each report. Every action in the roadmap is grounded in the actual sentiment data we found (not generic advice), includes an impact/effort rating, and comes with specific step-by-step instructions on how to implement it.

A lot: platform-by-platform sentiment, positive and negative themes with real quotes, audience segments (how different communities feel about you - and they often disagree), purchase-intent signals (people saying they're about to buy, switch or leave, in their own words), emotional tone, share of voice against your competitors, a 26-week mention-volume timeline with spikes flagged, who's talking (account types, geographies, languages - each labelled by how it was measured), crisis alerts, trending topics, and the improvement roadmap. Every number is PollyX's own calculation and every claim links to its source.

Yes. Choose 'Campaign' when creating a report and give us the hashtag - we read the tag's own feeds on X, TikTok and Instagram plus news, YouTube and Reddit reaction, and the report becomes a campaign-reception analysis: how it landed, participation, standout moments with links, and what misfired. Same price as any report, 1 credit.

Yes. Every completed report has a built-in chat: ask anything about the findings ('what's driving the negative themes?', 'summarise this for my CEO') and it answers from your report's own data, with quotes. Included with the report at no extra cost.

Yes, two ways. Monitoring re-runs your full report on a schedule you pick (weekly, every 2 weeks, or monthly - 1 credit per run) and charts your score over time. On top of that, every monitored brand gets a free daily crisis radar: we count the last 24 hours of news and community activity, and if a channel spikes we alert you in-app and on your Slack, Teams or webhook - with a one-line explanation of what's likely driving it.

No. Reports and AI Visibility checks are pure pay-as-you-go: €12.99 each (plus VAT where it applies), only when you need one, no commitment. Monthly plans are coming for teams that want always-on monitoring - Starter at €59 a month for 5 checks and Growth at €79 for 7, with extra checks at €10.99 - but they will never be required to buy a report.

Reports are generated on demand and delivered immediately, so all sales are final once your report has been delivered - at checkout you request immediate delivery and waive the 14-day EU withdrawal right for that report. You are never charged for a failure, and you never have to ask: if a report hits a technical problem you get one free re-run at no cost, and if that re-run fails too, or you simply don't retry, the charge is refunded automatically. If we can't find enough public data on your subject to build a report at all, you are refunded immediately and in full, back to your original payment - no credit stays on your account. Technical-failure refunds are credited to your account by default; email contact@pollyx.org if you would rather have that amount back on your original card. Credit packs are non-refundable once purchased, but credits never expire. Full details are in our Refund Policy.

Every report exports with one click as PDF, PowerPoint slides, Excel, CSV, or Markdown (which imports straight into Notion, Obsidian or Confluence). You can also share a read-only public link, email the PDF to up to 3 colleagues, or post a summary card to your Slack channel. For automation, PollyX has a self-serve REST API and an MCP server - create an API key in your dashboard and your own tools (or your AI assistant) can order and read reports directly. See /docs/api.

Yes. In Settings you can set a company name and upload a logo, and your exported PDF reports will carry your brand on the cover and footer instead of PollyX's. It's built for agencies, consultants, and in-house teams who buy PollyX reports and hand them to clients or leadership under their own name. Every account has it: fill in the white-label fields under Settings and it applies automatically to every PDF you export - leave them blank to keep the default PollyX branding.

Yes, if you want to. Any report you generate can be listed in our public catalog with one click ('List in catalog' on the report page). It's off by default - nothing you create is ever public unless you choose to list it. Listed reports show a free preview (sentiment score, platform breakdown, and key themes) so buyers see what they're getting before paying, and when someone buys a copy of your listed report you earn half a report credit as a thank-you - every two unlocks add a full credit to your account. You can unlist any report at any time. If you'd rather keep your work private, white-label accounts (agencies and consultants) are automatically excluded from the catalog, so competitors can't see which brands you research.